Unpacking the Tennessee Adidas Deal: A Deep Dive into its Impact and Implications
Unpacking the Tennessee Adidas Deal: A Deep Dive into its Impact and Implications The University of Tennessee’s partnership with Adidas, announced in 2020, represents a significant shift in the landscape of collegiate athletics and apparel sponsorships. This deal, valued at a reported $8 million annually, isn’t just about jerseys and sneakers; it’s a multifaceted agreement … Read more